National Search Engine Optimization |
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| Setup Process | Website Configuration |
| Setup Cost | $4,000-$10,0000 |
| Cost of Media | Free |
| Cost to Continue | ~$500/month to internet marketer |
| Demographic Served | People actively searching for a company like yours |
| Definitive ROI Tracking? | Yes |
| Pros | Free stream of qualified traffic |
| Cons | Continuous monitoring necessary to maintain traffic stream |
Configuring your website for national SEO is a bit more expensive than the initial costs of telemarketing, but it’s even cheaper than direct mail marketing and none of your customers will throw your ads in the trash or hang up on you. Also, unlike magazine and newspaper ads, SEO allows you to create interesting content that advertises for your business and is shareable on social networking sites. When you implement good SEO strategies, potential customers can search for your company’s website or social pages on Google and interact with your brand online. SEO also boosts your website’s visibility, increasing its rank in search engine results pages. You can even create commercials for websites like YouTube and Hulu for only a fraction of the cost of advertising on TV. In general, SEO combines some of the lowest national advertising costs with some of the highest ROI.