National Radio Advertising

Setup Process Design + Production
Setup Cost $300 to $1,000
Cost of Media Approx. $3 to $500 per 60 second ad
Cost to Continue Cost of media + additional spots
Demographic Served Anyone listening to the radio
Definitive ROI Tracking? No
Pros Exposure
Cons Expensive, wasted impressions on unqualified customers

 

At first glance, it appears as though radio advertising is an affordable way to reach your potential customers. And a 30-second radio ad is definitely less expensive and easier to produce than a 30-second TV advertisement. However, many businesses want their ads to run during morning and evening commutes, and since there are limited spots, this can drive up the cost. In addition, the radio can often be background noise. In order for your ad to truly resonate with listeners, you will probably need to run it several times, jacking up the cost. It’s important to keep in mind that the cost of radio advertising varies depending on the station and spots you choose. And while some stations may offer to produce your ad for free, you have to make sure you don’t sacrifice quality for cheaper advertisements.  With radio advertising, you also waste impressions on customers who aren’t interested in your products or services, which can cost you in the long run.