National Newspaper Advertising
|Setup Cost||$11 to $1.4 million|
|Cost of Media||Average of approx. $113,000 per ad|
|Cost to Continue||Cost of media + additional design in future|
|Demographic Served||Anyone reading the newspaper|
|Definitive ROI Tracking?||No|
|Cons||Expensive, wasted impressions on unqualified customers|
Newspaper advertising has the potential to be one of the most affordable and expensive media on this list. However, one of the big drawbacks to newspaper ads is that they get little notice compared to TV, magazines, or online ads. Like magazine advertisements, the cost of newspaper ads varies depending on the circulation of the paper and size of the ad. Newspaper ads tend to be less colorful and smaller than other kinds of printed ads, and it costs extra if you want to add that extra life into your advertisement. Plus, taking out a full-page insert in special editions of national newspapers can cost more than a small business is worth. A lot of newspaper options may be cheaper, but without the same engagement as the Internet, the cost of newspaper ads is still comparatively high.