National Email Marketing
|Setup Process||Email Template Design|
|Cost of Media||5¢-$3 per qualified visitor|
|Cost to Continue||~$500/month to internet marketer|
|Demographic Served||Your email database|
|Definitive ROI Tracking?||Yes|
|Cons||Inboxes are cluttered|
The costs of advertising through email marketing are pretty similar to the costs of a PPC campaign or SEO. That is – it’s inexpensive. According to 72% of adults in the United States, email is the preferred method of communicating with businesses. And unlike telemarketing or direct mail marketing, email marketing allows customers to interact with your ads in a way that won’t annoy them to death. You can offer customers limited time sales or store credits directly through email, and they can immediately click on the link to go to your website and redeem those offers. Better yet, they can view your email at a time that is convenient for them – something that many telemarketing campaigns fail to consider. When implemented correctly, email marketing strategies have the potential to be one of the most powerful, cost-effective marketing solutions.