Content Marketing Campaigns

Setup Process Development of web content assets and graphical elements
Setup Cost $6,000-$12,000
Cost of Media Free
Cost to Continue $0 (If content is written around “evergreen” topics)
Demographic Served All – Web searches
Definitive ROI Tracking? Yes
Pros Content marketing can deliver traffic/leads for many years
Cons Results can be more “hit or miss”

Web content marketing can cost even less than other forms of online advertising. When you take into account the continuing costs of the previously mentioned ad types, you can actually create very effective web content that costs less than other forms of online marketing. Better yet, this kind of content can continue to generate interest in your website years after it was originally created. Web content marketing adds value to the buying cycle by educating consumers about products or services they may not have previously considered and increasing awareness of solutions. Infographics, blog posts, and content made specifically for social media sites are all examples of online content marketing that can go viral and drive traffic to your site for years.