Recent Corporate Commitments To Racial Equality

Recent Corporate Commitments To Racial Equality

Racial equality is an issue that has been on the books for quite some time. However, in recent years, the spotlight has been on companies and what they are doing to implement real change. The idea of inclusive growth is neither new nor a passing trend. The nation’s legacy of racism and the growing public outcry for inclusivity has spurred business leaders in the private and economic sectors to do what they can to help level the playing field.

The Corporate Response To Call For Change

The pandemic has affected the Black population more severely than any other in America. When paired with the wholesale abuse of power by the police department and the justice system, movements that support people of color have picked up steam. NAACP, Black Lives Matter, UndocuBlack Network, and the Color of Change among many others have called for those in power, specifically corporations, to support change and racial equality in the country. While businesses usually take a neutral stance in issues of politics, religion, and race, these calls simply could not be left unaddressed. Many leaders in both the private and public sectors have publicly shown their support of the African American Community. The method in which support has been shown varies depending on the company, but every ounce of support is appreciated.

How Corporate America Is Supporting Racial Equality

Some companies are using philanthropy to show their support while others are giving direct donations to communities in need. While these are welcomed, they are more of a stop-gap than a working solution. Changing business practices by investing in POC communities and making racial equality changes from the top will support more lasting change. In various industries, CEOs have taken note and made a point of adding more black and other people of color not only to their employee roster but also into higher positions of power. To take things even further, a large number of companies have used their influence to force or encourage change within local institutions and civic organizations.

Supporting The POC Community Where It Counts

Companies from all industries such as fashion, technology, beauty, and more have committed their wallets to the cause. These funds have gone to help raise awareness about racism and its effects in addition to helping communities that have a high population of POC. Not to be overlooked are the billions of dollars corporate America has poured into funds that are dedicated to increasing diversity in the workplace and also ending police brutality. In fact, by the middle of 2020, there were close to 2 billion dollars pledged by operations to help and address racial inequity as a whole. One of the most notable contributions is by Google. As the world’s largest and most used search engine, they are in a unique position to effect real change in the USA. They provided $25 million dollars worth of Google Ad Grants to groups and organizations that are fighting racial injustice and working towards racial equality. The importance of these grants is that they allowed groups that may not have been able to afford prime placement to disperse critical information to the public.

Companies Fighting Back Against Racial Inequality

While not everyone has joined the fight, there are plenty of companies both large and small that are supporting the fight against racial inequality. PayPal has pledged $530 million to help support businesses owned by black people and other minorities. Google has made a point of increasing the number of blacks and other POC represented in the C-Suite. Bank of America has pledged $1 billion to help with racial inequality caused by the pandemic. PepsiCo used $400 million to create an imitative that deals with racial inequality in business relationships and hiring decisions. Amazon has distributed 10 million dollars to a dozen organizations fighting racial inequality.

More than money is needed to help root out and cure racial injustice. Corporations have also issued statements and promise to address internal issues that cover a lack of diversity and racially charged business practices. Diversifying the leadership is one of the main ways corporations have stated they will start remedying racial inequality. A diverse power structure will better place companies in a position to not only identify bias but to mitigate it more effectively. At the retail level, many popular chain stores have made a commitment to remove theft deterrent casing from black products which have long been seen as symbolic segregation in the POC community. This year has already seen major rebranding of many products that were racially charged or otherwise formed on antiquated ideas that supported racist stereotypes.

Is It Enough To Make A Difference?

Race has been a problem in the country since well before its formal creation. As long as it has taken for the country to be formed, you can expect it to take just as long for the population to reach some semblance of equality. Slavery was abolished more than a century ago, but segregation was abolished less than 60 years ago. Racial discrimination has been a problem ever since, but with time, education, and a concentrated effort, the population can start to put real changes into effect. While the monetary pledges and even the changes to the corporate structure may never be enough, it is a great start to help the nation start to heal. True racial equality will happen when people stop viewing those around them as different, but rather as fellow human beings. Until then, changes in the corporate field will help fuel changes from the top down.  

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The History of Race Relations in Minneapolis

The History of Race Relations in Minneapolis

In matters of race, there is a long, troubled, and all too often deadly history in the United States. But for today, we are going to cover Minneapolis in particular. Some of the highest racial disparities in the country can be seen in Minneapolis. In order to confront this painful truth, it is important to understand the hurtful legacies from which they originate. George Floyd’s death may be the most prominent news story of modern times, but the issues are long-standing.

African American Population In Minnesota Through The Years


African Americans have been residing in Minnesota since the 1800s. Some were born there while others migrated in search of better opportunities. Discrimination and inequality were par for the course, however, African Americans created communities that were rich in culture that thrived regardless of the opposition. The population of African Americans in Minnesota and Minneapolis, in particular, has always been small. In fact, the number stayed below 1% for several years. In modern times that number sits at around 19% according to the most recent census.

Voting Rights For African Americans In Minnesota


All over the country, including in Minneapolis, Black people were denied the right to vote. This was in part due to not being recognized as fully a person and due to the system not fully being able to do away with the idea of Black people being second-class citizens. In 1868, the equal suffrage amendment was approved which gave Black men the right to vote, but only after having been rejected twice.

Segregation & Unfair Housing Rules


The state was considered to be progressive, but in actuality, many hotels, stores, and restaurants denied African Americans service. There were also restrictive housing covenants that limited where Black families could live, and the effects of those restrictive housing covenants can still be seen to this very day. Schools were equally difficult to access which led to repeated and continuous legal filings for Black civil rights. Despite laws being in effect to prevent discrimination, Black people were still being denied and even arrested for attempting to claim their rights. Even in 2021 Minneapolis still has the lowest number of black homeowners in the country, and many neighborhoods still reflect the past racist housing covenants that were abolished in the last century.

Towards the end of the 1800s and into the start of 1900, African American communities began to form interest groups to help fight back against discrimination. The Minnesota Citizen Civil Rights Committee, the Afro-American League, and the Minnesota Protective and Industrial League are some of the most notable in and around Minneapolis. With the help of idealists like Fredrick McGhee, Booker T. Washington, W. E. B. Du Bois and others, the NAACP was formed. In 1914, the National Association for the Advancement of Colored People opened a branch in Minneapolis, where it still exists to this very day.

Race Riots In Minnesota


There has been a lot of protest and riots due to race in recent years, however, America has seen its fair share of such in the past. In fact, 1919 was termed the Red Summer due to the massive number of deaths and property damage caused during widespread race riots. Housing discrimination was and still is common in Minneapolis. In the past, it often led to race riots and other violent acts any time family of color would move into a neighborhood that was all white. One of the most notable stories is from 1931 when Arthur and Edith Lee bought a home in South Minneapolis. The white residents would protest outside their home every night abusing the family with racial slurs, through black paint, threatening the family, and even leaving trash and excrement on the property. After two years of such terrible racial abuse, the family moved to a Black neighborhood. In 2014, their home was included in the National Register of Historic

The Long Hot Summer Of Minneapolis


While it is easy to think racial issues were left behind in the last century, 1967 in Minneapolis brought with it another slew of deadly race riots. Racial tensions that had been building for years regarding the overwhelming about of police brutality against Black people finally erupted. All along Plymouth Avenue African Americans held demonstrations that lasted well over a week. Even the National Guard was called in an attempt to control the crowd. This is similar to what we have seen in the past couple of years during the George Floyd protest in Minneapolis and across the country.

Job Inequality For Blacks In Minneapolis


Employment discrimination has been and is still quite pervasive in the state. In the past, many white employers flat out refused to hire people of color while others would only offer unskilled positions such as cooks, waiters, and physical laborers. Even unions barred Black people from being members, which further limited their ability to seek fair wages and equal employment. In many jobs where Black people were hired, they would be paid less than half of what white employees would make for the exact same position. Things started to improve in the 1940s slightly when the Democratic–Farmer-Labor Party was formed.

Police Brutality Then and Now


Race has been a hot-button topic in the country for as long as America has been around. The racial ideas and conflicts faced by African Americans of today are mainly caused by deep-seated generational racism that spans hundreds of years. Police in Minnesota have always been brutal and often erred on the side of white residents in conflicts, which still holds true today. There have been many laws enacted in the city and in the state as a whole limiting behavior based on race, however, the problem is actually much deeper. Before joining the force, many of the men and women are raised with the assumption that Black people are criminals, liars, and violent. Even if not actively taught, the atmosphere in Minneapolis supports this way of thinking. As a result, once they put on a uniform their conscious and unconscious views are taken with them into the line of duty. This has lead to an increase in abuse of power and police brutality against people of color in the community.

Forging A Way Forward For The Culture

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