UBAA/Dynasty – Understanding Modern Advertising Series – Television


National TV Advertising

Setup Process  Scripting + Writing + Design + Production
Setup Cost  $5,000 to $8 million
Cost of Media  Average of approx. $342,000 per 30-second ad
Cost to Continue  Cost of media + agency rates
Demographic Served  Anyone watching TV (Broadcast, Cable, Digital)
Definitive ROI Tracking?  No
Pros  Exposure
Cons  Expensive, wasted impressions on unqualified customers


The costs associated with Advertising on TV are expensive, Not to mention making a TV ad is a complicated process. Many people all over the world watch TV each day However, the costs of designing and producing a commercial can really put a dent in your company’s budget. Additionally, you’ll pay thousands If not millions of dollars for a 30-second advertisement, making television an expensive media advertising cost. While it’s true that some TV ads can be very effective, It is very important to assess the cost of advertising on TV And its effectiveness in promoting and advertising your company.

Let’s face it video is taking the marketing world by storm, as it’s a cost-effective way to engage potential and current customers online. As marketers shift ad dollars to online mediums, spending on online advertising is Taking over TV advertising.