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UBAA News From Around The Network

Top Cities to Travel to Just for its Food

Source: Unsplash@cbuchler With travel restrictions lifting (both in the world and in our weary minds), the cities best known for food are becoming open season for weary home-locked quarantiners. The delicious smells wafting down the streets would be more than enough to get you out of your house … if only you could smell them! This list is the...

What Do Diversity & Inclusion Executives Do?

Source: Unsplash@wocintechchat Diversity and inclusion executives are professionals tasked with supporting diversity in businesses. However, most people think only of the hiring process when they think of diversity management. In reality, diversity executives have many responsibilities. Read on to learn about diversity and inclusion executives,...

These 3 Historically Black Colleges are Best for the Arts

Historically black colleges and universities, or HBCUs, give black students the opportunity to further their education in an environment that prioritizes and celebrates their rich culture and history—which is not the case at traditionally mostly-white schools. For a young black scholar, turning to an HBCU is a way to enrich your education while...

8 Exotic Foods From The Around The World You Should Try

Food is a universal language that we all share. No matter what city or country you visit, the love of a good dish transcends the barriers that usually separate us. So many aromatic and delectable savories tickle our taste buds at home, but sometimes it is fun to let our tongues travel to sample new cuisines from exotic places. Whether you are...

7 Things You Shouldn’t Do on a Date

Source: Unsplash@Wiktor Karkocha Whether you’re on a first date or spending an evening with your spouse, there are a few things you should never do on a date. While the smaller details of the date can seem insignificant, impressions count for a lot in the love game. They count for nearly everything! To make the best impression, make sure you...

Affordable Ideas For A Romantic Date

Falling in love is free but taking your sweetheart out for a night on the town can end up costing you a pretty penny. Even a simple dinner and a movie out can cost as much as $75 and if you want to go out for drinks, then you can expect to double your bill. Enjoying a night out is great on occasion, but the weekly expenses can quickly add up. If...

Several Existing Drugs May Be Effective Against COVID-19

New research by Prof. Isaiah (Shy) Arkin of the Department of Biological Chemistry at the Hebrew University of Jerusalem suggests that several existing drugs should be studied as promising treatments for COVID-19. Arkin and his team looked for antiviral drugs that exploit a weak link in many viruses — proteins called ion channels. Ion channels...

Top Destinations For Black Travelers

A lot of us had plans for travel in 2019 and 2020, but with most of the world closed to casual travelers, a lot of experiences went unfulfilled. With vaccinations at a good saturation point, travel is now back on the books, and 2021 is set to be a year to remember. There is nothing better than packing your bags and setting out for an...

10 Things to Buy Before College

Source: Unsplash@element5digital Colleges tell you what you need to buy before you get there. However, they’re just talking about the classes, supplies, and books. What they don’t tell you is that once you get to college, there are a few little things that would make your life so much easier. Rather than go to college and endure the first...

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THE UBAA

The Urban Broadcast Association of America (UBAA) is a growing network of over 100 independently owned community media platforms including radio stations, streaming platforms, digital and social sites, content producers, and connected community organizations anchored in and serving A.A. communities across the USA.

 

In addition to delivering over 100 million audience visits per month across our network, we culturally connect advertisers to our communities via social media, digital and online platforms distributing new voices and experiences to our diverse audience’s interests and needs.

Contact Us Today

SHOWS & INFLUENCERS

PLATFORMS

OUR AMAZING CLIENTS

The UBAA serves a diverse grouping of clients from the nonprofit, corporate and entertainment sectors. We build our Media Partner Relationships and engagement from the ground up to better serve Brands with a need to connect to communities everywhere.

Through our various partnerships and engagements, we have developed and executed winning campaigns for:

What We Do

Our “Community First” approach reaches a lion share of AA U.S. families in a culturally relevant manner – all day, every day. Our content is deployed over highly used media platforms including mobile applications, streaming technology and social. Our influencers generate immediate value for our clients through sponsored events, new media, product testing, and custom long-form content.

What We Do

In addition, we provide access to millions of AA consumers through targeted grassroots outreach, content distribution, multi-genre programs and more. Our show hosts, content and community features are 100% reflective and inclusive of the communities we serve across the nation. From non-profits initiatives to local entrepreneurs, we reach multiple markets based on our community interests and ability to galvanize, influence and distribute mass content from a single source point.

What We Do

We speak in the voice and lifestyle of a wide demographic of viewers and listeners with hundreds of interest points in the country’s highest populations of AA markets, including high concentrations of people often overlooked by traditional media. We cover primary, secondary and specialized markets with intent and deliver millions of impressions and opportunities for our advertising partners to participate in the $1.9 trillion dollars annual buying power of the A.A community.

What We Do

We create measurable results for advertisers, member affiliates and content partners through robust tracking of viewing and listening performance via updated social media analytics and broadcast reporting. We forecast socio-economic and cultural trends from our social influencers based on engagement rates and direct community feedback as additional metrics for return-on-investment for our partners.

CASE STUDIES

Diversity Golf Marketing Group (DGMG) / PGA Reach

The UBAA/ Dynasty Television partnered with St. Louis golf enthusiasts The TeeMasters to promote the PGA Reach’s youth outreach program in the Midwest. It was a historic “first” for PGA to invest in low-income neighborhood s to introduce children 8 – 14 to the game and the future employment and networking opportunities it will create. Our campaign consisted of social media posts highlighting student achievement, parent involvement and community / financial partners who provided financial literacy training and mentorship to the newly formed team. The campaign was supported by local radio, television and print media and was re-shared over community partners, golf influencers, the instructors and families under the Dynasty Television social media dashboard. DGMG and UBAA raised over $40,000 for the hosting team organization with Sponsor funds utilized to pay for the team’s outfits, equipment and training sessions. Expansion to additional teams will be supported by podcasts and ongoing media content to fuel engagement and excitement.

Comcast Cares Community Day

Local Comcast Partner’s Community Giving Day was the perfect opportunity to showcase the giving spirit of Comcast MSP employees and their commitment to community service throughout the year. On May 4, 2019, Comcast celebrated the 18th year of service with over 400 employees assisting families in need assemble resource kits for children. We organically amplified our media partners’ Facebook live stream reaching 23,371 people with 497 views over 9 connected social pages within an hour.

Washington Informer Congressional Black Caucus 2019

The District’s oldest African American newsweekly created a massive coverage campaign communicating key events, interviews, panels and speakers to professionals throughout the DMV area. Combining their socials with their weekly publication and digital presence yielded an accurate reach of over 11 million people per month for it’s branded socials and sister publication The Bridge. We employed an influencer marketing campaign connecting their editorials and on-site posts to notable political figures, media personalities, and community leaders shared over 89 social media pages total reaching over 150,000 people on 4,600 impressions delivered each day.

THE 3-C’s of DYNASTY

03CONSULTING

At Dynasty we provide MultiCultural Brand Marketing Strategy, Development, Implementation, and Management to help you stay current and communicate your value. We do this through a systemized approach using an AGILE™ process that helps us get more done faster for you. Our systemized approach utilizes Workflows, Playbooks, and Processes developed and tested through the partnering of national marketing, advertising, and product development research firms and proven through thousands of businesses, consultancies, and agencies worldwide!

Our Approach is Simple

  • Brand Strategy
  • Marketing Strategy
  • Marketing Plan/
    Campaign Strategy
  • Launch It
  • Measure it
  • Manage it

03CREATIVE

With over 26 years of experience, Dynasty Television is a St. Louis based African American media distribution, marketing and advertising company working to produce original programming and commercial messaging airing in local and national markets. We deliver new radio content, multi-genre music formats, streaming television and pre-recorded shows and films to millions of listeners and viewers. 

Dynasty Television executes primarily
across five key areas of focus

  • Original content acquisition and distribution
  • Driving radio, television, film and music content consumption through leveraged social media
  • Culturally and contextually relevant creative and messaging content media placement, and advertising services across the network
  • Digital marketing on affiliate websites, mobile apps, and OTT platforms
  • Sponsorship of content and live events 

03CULTURE-TAINMENT

Together Dynasty Consulting and Dynasty Television strategically plan and create resources, media and content that let you bring your message to a greater number of people in ways across our CultureTainment Network.

Campaigns that educate and inform, that provide access to resources and pertinent information to ultimately close education and health-based disparity gaps and create a sustainable business model attracting funding partners, influencers and key stakeholders to partner for growth.

UBAA Reach

  • 100+ AA community media
    outlets     in 75 U.S. markets  
  • 277 social media pages 
  • 100 million visits per month
  • 33 million visits per week
  • 21 million on-air and online listeners 
  • 100+ websites

DYNASTY & UBAA

BRAND STRATEGY

MARKETING STRATEGY

CREATIVE SERVICES & PRODUCTION

CULTURETAINMENT MEDIA PORTAL

CONCIERGE SERVICES

Make Contact

Get in touch today.

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What’s in The News

The History of Pride Month

The History of Pride Month

by | Jun 3, 2021 |

Source: Unsplash@mrs80z Pride Month parties, parades, and protests have been spreading over the world since the 1970s when LGBTQ+ liberation entered the mainstream, now resulting in just over 50 years of Pride history. From the gigantic city-wide celebrations to the...

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Breaking the fast

Breaking the fast

by | May 31, 2021 | ,

When you first wake up from that comfortable resting place, you may hear the wonderful sounds of the sparrows outside the windowsill as the sunshine peaks throughout the sky behind the fluffy clouds; floating like boats on a cool, pleasant, slow-blowing windy...

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Graduating Growth

Graduating Growth

by | May 31, 2021 | ,

Graduating growth is the idea that you have took the time to learn something new to accomplish a goal that has added value to your life. It can be a very minute lesson which can enrich you with the knowledge that can help the next person you may come in contact...

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HEAVY

HEAVY

by | May 29, 2021 | ,

Healthiness equals a valuable you (HEAVY). Whether it’s eating cleaner or dieting and working out, knowing your health status matters. No one is perfect in this world and no one person has all the answers to a healthier you. Yeah, there are millions and billions of...

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What Is It Like To Have Lupus?

What Is It Like To Have Lupus?

by | May 24, 2021 |

Living with a chronic condition is never easy; however, there are many that are common enough that explaining them to others is simple. Other chronic conditions that are less common or simply less talked about can be confusing for those who don’t know anything about...

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World Matters

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