Racial equality is an issue that has been on the books for quite some time. However, in recent years, the spotlight has been on companies and what they are doing to implement real change. The idea of inclusive growth is neither new nor a passing trend. The nation’s legacy of racism and the growing public outcry for inclusivity has spurred business leaders in the private and economic sectors to do what they can to help level the playing field.
The Corporate Response To Call For Change
The pandemic has affected the Black population more severely than any other in America. When paired with the wholesale abuse of power by the police department and the justice system, movements that support people of color have picked up steam. NAACP, Black Lives Matter, UndocuBlack Network, and the Color of Change among many others have called for those in power, specifically corporations, to support change and racial equality in the country. While businesses usually take a neutral stance in issues of politics, religion, and race, these calls simply could not be left unaddressed. Many leaders in both the private and public sectors have publicly shown their support of the African American Community. The method in which support has been shown varies depending on the company, but every ounce of support is appreciated.
How Corporate America Is Supporting Racial Equality
Some companies are using philanthropy to show their support while others are giving direct donations to communities in need. While these are welcomed, they are more of a stop-gap than a working solution. Changing business practices by investing in POC communities and making racial equality changes from the top will support more lasting change. In various industries, CEOs have taken note and made a point of adding more black and other people of color not only to their employee roster but also into higher positions of power. To take things even further, a large number of companies have used their influence to force or encourage change within local institutions and civic organizations.
Supporting The POC Community Where It Counts
Companies from all industries such as fashion, technology, beauty, and more have committed their wallets to the cause. These funds have gone to help raise awareness about racism and its effects in addition to helping communities that have a high population of POC. Not to be overlooked are the billions of dollars corporate America has poured into funds that are dedicated to increasing diversity in the workplace and also ending police brutality. In fact, by the middle of 2020, there were close to 2 billion dollars pledged by operations to help and address racial inequity as a whole. One of the most notable contributions is by Google. As the world’s largest and most used search engine, they are in a unique position to effect real change in the USA. They provided $25 million dollars worth of Google Ad Grants to groups and organizations that are fighting racial injustice and working towards racial equality. The importance of these grants is that they allowed groups that may not have been able to afford prime placement to disperse critical information to the public.
Companies Fighting Back Against Racial Inequality
While not everyone has joined the fight, there are plenty of companies both large and small that are supporting the fight against racial inequality. PayPal has pledged $530 million to help support businesses owned by black people and other minorities. Google has made a point of increasing the number of blacks and other POC represented in the C-Suite. Bank of America has pledged $1 billion to help with racial inequality caused by the pandemic. PepsiCo used $400 million to create an imitative that deals with racial inequality in business relationships and hiring decisions. Amazon has distributed 10 million dollars to a dozen organizations fighting racial inequality.
More than money is needed to help root out and cure racial injustice. Corporations have also issued statements and promise to address internal issues that cover a lack of diversity and racially charged business practices. Diversifying the leadership is one of the main ways corporations have stated they will start remedying racial inequality. A diverse power structure will better place companies in a position to not only identify bias but to mitigate it more effectively. At the retail level, many popular chain stores have made a commitment to remove theft deterrent casing from black products which have long been seen as symbolic segregation in the POC community. This year has already seen major rebranding of many products that were racially charged or otherwise formed on antiquated ideas that supported racist stereotypes.
Is It Enough To Make A Difference?
Race has been a problem in the country since well before its formal creation. As long as it has taken for the country to be formed, you can expect it to take just as long for the population to reach some semblance of equality. Slavery was abolished more than a century ago, but segregation was abolished less than 60 years ago. Racial discrimination has been a problem ever since, but with time, education, and a concentrated effort, the population can start to put real changes into effect. While the monetary pledges and even the changes to the corporate structure may never be enough, it is a great start to help the nation start to heal. True racial equality will happen when people stop viewing those around them as different, but rather as fellow human beings. Until then, changes in the corporate field will help fuel changes from the top down.
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