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THE URBAN BROADCAST ASSOCIATION of AMERICA
The Urban Broadcast Association of America (UBAA) is a growing network of over 100 independently owned community media platforms including radio stations, streaming platforms, digital and social sites, content producers, and connected community organizations anchored in and serving A.A. communities across the USA
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Ibram X. Kendi, director of the Antiracist Research and Policy Center at American University, wrote for The Atlantic, “Two weeks ago, Dad likened me to John the Baptist, a voice crying out in the wilderness for racial data on the pandemic. I had to remind him that, unlike John, I was not crying out alone. Senator Elizabeth Warren, Representative Ayanna Pressley, and a quintet of black doctors at the University of Virginia had also raised the alarm.” Kendi noted that as of April 1, few “states, counties, hospitals, or private labs had released the racial demographics of the people who had been tested for, infected with, hospitalized with, or killed by COVID-19.”
Through a collaboration with The Atlantic, Kendi and the ARPC have created a COVID Racial Data Tracker a part of The Atlantic’s COVID Tracking Project, which has the goal of tracking, analyzing, and regularly updating racial data on the pandemic within the United States.
As Kendi and others around the country try to make sense of data found using COVID zip code maps and the tracking project, the local news in most urban centers confirm what most African Americans already know: We can contract the coronavirus and we can die from the coronavirus. On Friday, April 10, the city of St. Louis released information about their only COVID-related deaths: All 13 individuals to succumb to the virus were African American.
According to the Associated Press, “Of the victims whose demographic data was publicly shared by officials — nearly 3,300 of the nation’s 13,000 deaths thus far — about 42% were black, according to an Associated Press analysis. African Americans account for roughly 21% of the total population in the areas covered by the analysis.”
In a state like Louisiana, the disparity is frighteningly evident. As of April 8, of the 512 deaths related to COVID, over 70% of those deaths were African American. African Americans represent 32 percent of the state’s population. Michigan’s black population represents 14% of the state’s people yet more than half of the deaths associated with COVID were black.
The numbers are not adding up and public health officials are pressed to examine why so many African Americans are dying during the pandemic. The Centers for Disease Protection and Control finally released racial data for March hospitalizations in 14 states that showed a third of patients were black, and the White House has thrust the surgeon general, Jerome Michael Adams, out in front of the issue. Adams chided African Americans for risky behavior (smoking, drinking, drugs and dancing the hoochie coo) that he seems to believe is at the heart of COVID spreading in our communities. Like the current tone-deaf administration, his plea to clean up our acts for our grannies and kin fell on angry ears.
Again, the numbers are not adding up, yet they make all the sense in the world to Bakari Sellers who wrote in an op-ed for CNN, “Failing to address the persisting racial disparities is not only perpetuating racism, but also a surefire way for history to repeat itself years from now.” In his op-ed, Sellers spells out the qualitative issues that support the numbers such as poverty, food insecurity, health issues such as upper respiratory problems, diabetes, and high blood pressure (conditions that weaken the immune system and make an individual prone to contracting the virus), hospital closures in rural areas and a lack of reliable healthcare options.
History is repeating and we only need to look as far back as Katrina, Tuskegee, and other national tragedies to point a finger right at the source. Racism. This current crisis is either going to be another stain in American history or a case study of a people fighting for a right to live and winning that fight.
Google Drive has saved my life (professionally, at least) on any number of occasions. I know that some people are wary of services like Google Drive or iCloud for fear of being locked into a single company’s ecosystem (or walled garden, as they’re usually referred to), but there are a lot of benefits to using Google Drive if you’re running a WordPress business. We use it here at Elegant Themes, and it makes putting things into your hands so much easier.
What is Google Drive?
First off, let’s establish what Google Drive is. Google, the omnipresent power that it is, has created a suite of tools that when put together are called Drive. Included in the (default) suite are
- My Maps
- Pixlr Editor
If that’s not enough for you, just hit Connect More Apps and you are taken to the Chrome/Drive app store where you can integrate as many of hundreds (if not thousands) of first- and third-party tools as you want.
In addition to the apps you have, Drive also functions as a, well, drive. You get a certain amount of cloud storage for free with Drive, and you can upgrade that for a monthly price. With that, you can sync between any number of computers and the cloud to always keep your files up to date. In this way, it works pretty much just like Dropbox.
In many ways, using Google Drive as a primary tool for your WordPress business isn’t so much about the power of the tools themselves, but the flexibility and efficiency that you’re able to achieve with your workflow. The entire suite of tools works together so seamlessly (and with other apps like Slack and Trello and even WordPress itself) that taking advantage of these feature will no doubt increase your company or team’s efficiency. Which will then (hopefully) increase revenue.
Content Marketing Campaigns
|Setup Process||Development of web content assets and graphical elements|
|Cost of Media||Free|
|Cost to Continue||$0 (If content is written around “evergreen” topics)|
|Demographic Served||All – Web searches|
|Definitive ROI Tracking?||Yes|
|Pros||Content marketing can deliver traffic/leads for many years|
|Cons||Results can be more “hit or miss”|
Web content marketing can cost even less than other forms of online advertising. When you take into account the continuing costs of the previously mentioned ad types, you can actually create very effective web content that costs less than other forms of online marketing. Better yet, this kind of content can continue to generate interest in your website years after it was originally created. Web content marketing adds value to the buying cycle by educating consumers about products or services they may not have previously considered and increasing awareness of solutions. Infographics, blog posts, and content made specifically for social media sites are all examples of online content marketing that can go viral and drive traffic to your site for years.
National Email Marketing
|Setup Process||Email Template Design|
|Cost of Media||5¢-$3 per qualified visitor|
|Cost to Continue||~$500/month to internet marketer|
|Demographic Served||Your email database|
|Definitive ROI Tracking?||Yes|
|Cons||Inboxes are cluttered|
The costs of advertising through email marketing are pretty similar to the costs of a PPC campaign or SEO. That is – it’s inexpensive. According to 72% of adults in the United States, email is the preferred method of communicating with businesses. And unlike telemarketing or direct mail marketing, email marketing allows customers to interact with your ads in a way that won’t annoy them to death. You can offer customers limited time sales or store credits directly through email, and they can immediately click on the link to go to your website and redeem those offers. Better yet, they can view your email at a time that is convenient for them – something that many telemarketing campaigns fail to consider. When implemented correctly, email marketing strategies have the potential to be one of the most powerful, cost-effective marketing solutions.