JOIN A Winning Network, Apply Today!

JOIN A Winning Network, Apply Today!

APPLY TODAY FOR A OPPORTUNITIY OF A LIFETIME!

THE URBAN BROADCAST ASSOCIATION of AMERICA
The Urban Broadcast Association of America (UBAA) is a growing network of over 100 independently owned community media platforms including radio stations, streaming platforms, digital and social sites, content producers, and connected community organizations anchored in and serving A.A. communities across the USA
. REACH YOUR COMPANY’S FULL POTENTIAL, AND GROW WITH THE UBAA!
APPLY Below
https://www.jotform.com/202784720141045

JOIN US OCT. 18th, SUNDAY, LIVE!

JOIN US OCT. 18th, SUNDAY, LIVE!

Join the E. St. Louis Branch of the NAACP for Part 5 of 5 Virtual Town Hall series:
#CALLFORCHANGE – A 5-Point Agenda: “Eliminating systemic racism in the pursuit of justice and equity”
Topic: “Voters Rights and Political Representation”
Watch the live stream: Sunday October 18th • 6:30pm on NAACP East St. Louis Branch Facebook page
#eaststlouisnaacp #callforaction #vote2020 #naacp #eaststlouis

FIRST EVER VIRTUAL GALA IN 96 YEARS, JOIN US!

FIRST EVER VIRTUAL GALA IN 96 YEARS, JOIN US!

NAACP East Saint Louis announces first ever VIRTUAL GALA IN 96 YEAR HISTORY! JOIN US!

Almost 100 years after its founding the East Saint Louis Branch of the National Association for the Advancement of Colored People (NAACP) finds itself doing what it has always done: Answer to the tides of change. For the first time since 1954, the chapter will be hosting its Annual Freedom Fund Ceremony in a virtual event powered by Zoom and Live Streamed on Facebook. This year’s theme is “Call for Change: Eliminating Systemic Racism in the Pursuit of Justice and Equity.”

LIVE on SUNDAY OCT. 11th, @ 6:00p.m. Cost FREE!

Join Us
The Branch’s 66th Annual Freedom Fund Awards Ceremony keynote is Illinois Lt. Governor Juliana Stratton and is free to the public.
https://sway.office.com/FfYM1ipF78pC2FhM?ref=Link

Using GOOGLE to Maximize your Business

Using GOOGLE to Maximize your Business

Google Drive has saved my life (professionally, at least) on any number of occasions. I know that some people are wary of services like Google Drive or iCloud for fear of being locked into a single company’s ecosystem (or walled garden, as they’re usually referred to), but there are a lot of benefits to using Google Drive if you’re running a WordPress business. We use it here at Elegant Themes, and it makes putting things into your hands so much easier.

What is Google Drive?

First off, let’s establish what Google Drive is. Google, the omnipresent power that it is, has created a suite of tools that when put together are called Drive. Included in the (default) suite are

  • Docs
  • Sheets
  • Slides
  • Forms
  • Drawings
  • My Maps
  • Sites
  • Pixlr Editor

Google Drive Overview

(Thank you to Elegant Themes and DIVI who also power all of our website! Check them out at https://www.elegantthemes.com)

If that’s not enough for you, just hit Connect More Apps and you are taken to the Chrome/Drive app store where you can integrate as many of hundreds (if not thousands) of first- and third-party tools as you want.

In addition to the apps you have, Drive also functions as a, well, drive. You get a certain amount of cloud storage for free with Drive, and you can upgrade that for a monthly price. With that, you can sync between any number of computers and the cloud to always keep your files up to date. In this way, it works pretty much just like Dropbox.

In many ways, using Google Drive as a primary tool for your WordPress business isn’t so much about the power of the tools themselves, but the flexibility and efficiency that you’re able to achieve with your workflow. The entire suite of tools works together so seamlessly (and with other apps like Slack and Trello and even WordPress itself) that taking advantage of these feature will no doubt increase your company or team’s efficiency.  Which will then (hopefully) increase revenue.

UBAA/Dynasty – Understanding Modern Advertising Series – Content Marketing Campaigns

Content Marketing Campaigns

Setup Process Development of web content assets and graphical elements
Setup Cost $6,000-$12,000
Cost of Media Free
Cost to Continue $0 (If content is written around “evergreen” topics)
Demographic Served All – Web searches
Definitive ROI Tracking? Yes
Pros Content marketing can deliver traffic/leads for many years
Cons Results can be more “hit or miss”

Web content marketing can cost even less than other forms of online advertising. When you take into account the continuing costs of the previously mentioned ad types, you can actually create very effective web content that costs less than other forms of online marketing. Better yet, this kind of content can continue to generate interest in your website years after it was originally created. Web content marketing adds value to the buying cycle by educating consumers about products or services they may not have previously considered and increasing awareness of solutions. Infographics, blog posts, and content made specifically for social media sites are all examples of online content marketing that can go viral and drive traffic to your site for years.